Reinvention Tips To Weather Any Storm

By Karen Taylor Bass, The PR Expert®


It’s no secret that given the economy, it is imperative to market your true authentic self when seeking clients, employment opportunities and growing a business. In an unsettled economy– everyone must develop a BRAND NEW ATTITUDE to “standout” from the competition.

Reinvention is defined as a transformation into the life you always craved.

I’ve put together a PR Re-Invention Plan to empower you to begin the ultimate recovery by using PR as an Empowerment Tool. Keep in mind these tips have worked for my past clients: Mariah Carey, Jill Scott, the NBA’s Ray Allen and Chris Webber to name a few.

Here are some sure-fire ways to get your brand out there and market one’s business and STANDOUT, “You Want Caviar But Have Money For Chitlins” A Smart Do-It-Yourself PR Guide.
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Tips to implement as you create awareness and grow your brand, right now:

1. Think Linearly. Act with a plan. Identify where you want to work, what salary you want to make, and how you can be an asset to the corporation.
2. Be prepared. Is your portfolio screaming,“hire me, I’m desperate?” Keywords are important for coding and garnering an opportunity. Ex: PR Expert instead of Publicist in the experience column will send a stronger message to employers. Play yourself up.
3. Be Viral. The Internet is a force and you must participate. For companies/clients to find you must participate in social networking- for example: (Blogtalkradio, LINKEDIN, Facebook, Twitter). Begin to blog and create a podcast. Prospective employers are using Google© to learn more about the candidates. Also, it is imperative to have a web presence with a functional, smart, attractive website.
4. Be prepared for the opportunity. Let people know who and what you have to offer. Be your own publicist and bring the hype. Create an electronic media kit listing your skills, accomplishments, and awards. Make certain your presentation is creative, “out of the box” and appropriate for your industry. Compose a press release lauding your best work/project.
5. Promote yourself. Brand you. Remember, you are an authority in your field, so begin to visualize, and execute your plan as if you were a rock star. Write an Op-Ed piece in your favorite newspaper, journal, magazine and get a byline (this means that you get credit for writing the story) Service the byline to the companies you want to work for and be on their radar.
6. Authenticity. You must appear sincere and approachable. Employers/clients want to know that you can deliver. If you say you are the best —then bring it. Show letters of recommendations, praises from your former boss/project managers, and colleagues.
7. Tap Into Your Network to Increase Your Net worth. Most people don’t tap into their contacts; your contacts can lead you to job opportunities, meetings, and leads, which can eventually increase your bottom-line.
8. Build a Media Empire. Write an E-Book, become a radio host (Blogtalkradio.com). Remember, it’s all about exposure. Create a blog and show your expertise to get noticed on the web.